In January of 2017, while I was working for the Forest Service, an idea popped into my head to start my own business. I’d been doing National Visitor Use Monitoring surveys for a few months and saw some major needs. This launched the idea and creation of my business. As I put my business idea together, I was learning more and more about the needs of everyone. I also remembered back to when I hiked the Arizona Trail in 2015. I remembered how hard and demanding the trail was and how it was nothing like other thru hikes, I had done before. While doing the surveys, I met people who wanted to hike different trails, but didn’t want to do it solo. All of these different needs created my business concept.